Melnaturel goes 'Down to Earth' with collaboration at new Eau Claire boutique
To both Melnaturel and The Mustard Seed Boutique – a shop that recently hit the Eau Claire business scene – sticking together and supporting fellow local businesses is the key to success and fulfillment as business owners.
As such, the recently forged partnership between Melnaturel and Mustard Seed Boutique was a natural fit for both businesses. Melnaturel is now one of 12 local vendors featured and sold inside the store, which sits at 6025 Arndt Lane in Eau Claire.
“It’s an honor to be selected as one of the local vendors at the recently opened Mustard Seed Boutique,” said Melissa Wilson, owner and creator of Melnaturel. “When businesses carry Melnaturel I win and the customers win – they don’t have to pay shipping and they get to support another great local business.
The boutique opened in March 2018 as an extension to the Eau Claire garden center Down to Earth, and their coffee shop Five & Two Cafe.
“We wanted to bring a fun and different boutique to Eau Claire,” said Ben Polzin, who co-owns Down to Earth Garden Center and Mustard Seed Boutique with his family. “We’ve tried to create a neat destination stop – including a coffee shop, garden center and now a boutique.”
Aiming to appeal to women of all ages, but particularly those aging 30-60, the boutique carries stylish clothing and shoes you just can’t find anywhere else in the Chippewa Valley, as well as a selection of local jewelry, handbags, home decor, other gifts perfect for family and friends, and of course, natural cosmetics from Melnaturel.
“This is something we want people to leave and tell their friends about,” said Mustard Seed Boutique Manager Leah Niedfeldt. “I think we leave a lasting impression and there’s something for everybody.”
Polzin said the reason the Mustard Seed features so many goods of all varieties from local vendors is that they know how difficult it can be to start a small business, and the least they can do is support one another.
“It’s good to tie it all back to the community,” he said.
“And it’s just really great seeing and supporting people doing what they love for a living,” Niedfeldt added. “It’s great to be part of that.”
Some other local businesses featured at Mustard Seed, besides Melnaturel, include:
- Amazing signs and home decor from Painted Maple Co.
Fine, handcrafted jewelry from Penny Lodahl Designs.
Delicious-smelling homemade soap from Lucy’s Soap.
Eclectic local gifts from Tangled Up In Hue.
Unique handmade dainty jewelry from Hello Adorn.
Beautiful wooden kitchenware and home goods from Nick’s Wood Shop.
Because of Melnaturel’s similar clientele in addition to also being a small business, Leah said Melnaturel has been a perfect fit as they have launched the shop.
“We’re super happy with this match,” Leah said. “Mel is super supportive and genuine. She loves to see us thrive, so we love to see her thrive.”
Wilson feels the same way.
“Being part of this business is such a joy because I honestly can say I love their clothes and products, and I fully stand behind what Ben and Leah are bringing to Eau Claire,” Wilson said. “It’s all about working together and collaborating – everyone wins when we support each other.”
Take a moment to support Mel and other incredible local businesses at Mustard Seed Boutique from 10 a.m. to 6 p.m. Monday-Saturday, or from 10 a.m. to 5 p.m. Sundays.